The project commissioned by Carcaixent Town Council aimed to turn the town’s crest into a modern-day corporate identity. An image that would easily adapt to new media for the brand (website, mobile devices, etc.).
Redefining the shapes of the crest and corporate colours, which reflect one of Carcaixent’s main treasures as the home of oranges, lend sobriety to the brand. A value any municipal identity must always convey.