Sara Simar is a cosmetics brand; its brand redesign aims to convey the values of today’s modern woman: young, self-confident, unique. A feminine and elegant, yet simple and natural woman.
And to embody that naturalness, the brand is accompanied by graphic resources we’ve called ‘landscapes’ or ‘tears’, resources that add strength and personality to the brand while transporting us to sublime enclaves, idyllic spots that bring us wellness and beauty.