Art direction Branding Editions Motion Photography Storytelling
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Year: 2024

Client: Fundación Cotec para la Innovación

Sector: I+D+i

Direction: democràcia®

Art Direction: Javier Tortosa

Design: Josep Lozano, Javier Tortosa, Pedro Riu

Tags: art direction, editorial, IA, production, set design

Yearbook Cotec 2024
Object-book. Concept campaign. Layout

2024, a year in which approximately a quarter of the world’s population is called to the polls. A year that will transform the course of history. A year in which the COTEC Yearbook calls to vote for innovative, knowledge-based proposals that will improve democracy.
Vote. The creative concept crosses formal boundaries to make a call to action through reflection. An imperative that makes us as free as we are conscious when it comes to exercising our universal right.
A book-object that also serves as a banner to advocate for the challenges of the future of democracy. An orange color combines with Times New Roman and Suisse Intl’ to translate it in brutalist infographics and a good rhythm of contrasts. The result is simple and powerful.
An editorial work with a propagandistic aesthetic that breathes the nostalgic air of the moment when our democracy was born and invites us to believe in it again.

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