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Year: 2025
Client: Rolser
Sector: Urban mobility
Direction: democràcia®
Art Direction: Javier Tortosa
Design: Josep Lozano, Javier Tortosa
D.O.P.: Jesús Ponce - Photography: Javier Díez
Tags: art direction, editorial, groove, photography, production, Rolser, set design, strategic design, strollers
For everybody, every day. It is new way to offer our famous Rolser strollers to a younger target. The art direction updates the standards of a domestic life. This Trendbook has been presented in a magazine and video capsules that reinforce consumption situations in a current and slightly grotesque way of life.