Patricia Varea Milán’s identity seeks prominence through the colors of natural elements and matter. Fire, air, and earth serve as the narrative base for this proposal.
Patricia’s artistic language is sincere and honest, and we aim to bring a twist to her image—a more radical way to highlight the values of these pieces with color.
With Times Now, we have found a typography that embodies values of sincerity and contemporaneity.
The content architecture and layout, based on an archival system, effectively address the conceptual basis of the work, connecting ceramic material with archaeology.