The campaign commissioned by Orri Running Committee and AGR aims to promote Orri variety mandarins, for consumers to recognise this variety as a prestigious product, and to position it on the citrus market as premium.
We recovered and updated the aesthetics of orange and mandarin posters and advertisements typical of the 1920s and ‘30s, an era of agricultural industrialisation when the advertising sector was in its initial development stage. We used these elements to launch the product with a fashion editorial design, creating a figure to embody the Orri variety.