Art direction Branding Editions Motion Photography Storytelling
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Year: 2023

Client: INAEM. Diputación de Alicante

Sector: Performing Arts

Direction: democràcia®

Art Direction: Javier Tortosa

Design: Josep Lozano, Javier Tortosa

Awards: BRONZE—Laus Awards ADG FAD 2024. Graphic campaign,  SILVER—ADCV Awards 2024. Graphic campaign,   SILVER— ADCV Awards 2024. Graphic campaign   

Tags: black box, contemporary , design, playwrights, poster, stage, visual system

Mutesac
Visual Sytem. Campaign

The Guillermo Heras Contemporary Spanish Playwrights Theater Showcase needed a solid and enduring brand image.
The first step was the stage box. That dark place, that black canvas, that stripped-down space that is the container of imagination, where ideas borns.
A frame in which a set of shapes flows, representing thoughts graphically.
An exercise in abstraction that uses the black box as the identity axis.

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