Graphic design, exhibition, art direction, and communication campaign for the immersive exhibition about the movement that revolutionized music in Europe during the 80s and 90s.

A journey through Valencia. A route through the city’s subversive side, its lights and shadows, its iconic places, and the influencers of a social phenomenon that placed it at the forefront of European modernity.

The use of chromatic aberrations and gradient maps, combined with Bakalao display font, creates a look and feel that connects with the essence of a cultural identity that redefined an entire generation. A visual proposal that translates contemporary modernity, nightlife, and the freedom that characterized this movement.

A narrative that seeks to approach the graphic universes left by the La Nave collective, especially our beloved Quique Company and Paco Bascuñán.