The identity and campaign aim to both explain the Benimaclet PAI (individualised attention plan) and defend the peculiarities of the neighbourhood, so the neighbours feel pride in themselves.
Under the slogan of ‘La finestra de l’Horta’ (‘The window of the Horta region’), the identity developed reflects the idiosyncrasy of Benimaclet, a neighbourhood where the orchard lands are part of the urban landscape. With a contrast between light and dark hues we represent what you can see through the windows of the homes in Benimaclet, what the PAI plan wants to maintain: the orchard lands of Valencian.